Sustainable Tourism is a concept which has become central to the development of tourism in Ireland. Sustainability is valued by guests and tourism marketing organisations. Marketing agency and clear certification is being developed, therefore include as a core focus of your short term rental business. Whatever type of short term rental business you want to open you need to consider sustainability as central to the project. Developing the project using old buildings, materials, furniture which can be repurposed works. Using sustainable power, offering EV chargers, bike hire and links with local transport systems are all part of the sustainability story
Sustainable tourism is so different to mass tourism as a matter of principle, with a focus on nature, immersive experiences and promoting the best of local produces, crafts and skills. The focus on what your interest and needs are. Tours are built with a focus on sustainability, working with local hosts and guides. Nature is values, as is the artisan foods and drinks from the land of Ireland, served in a personal way with local guides. The focus on what your interest and needs are. Tours are built with a focus on sustainability, working with local hosts and guides. Nature is values, as is the artisan foods and drinks from the land of Ireland, served in a personal way with local guides. Get Immersed in Ireland, take your time and investigate an area in depth, rather than rush around.
Tourism Experience must enhance, improve and support the local community. activity, accommodation must have a minimal negative impact on the environment. This may mean travelling by train or public transport for part of the journey. Tourism does not interfere with daily life of the locals but supports them economically. Include activity with local guides, communities and traditions of the area paying a fair price for services. Respecting the local language, music and ecological sustainability as part of the project. Make sure to state what sustainability features in each part of the business from the buildings, the local footprint, practices in running a business and links to the community. You may offer a hammock under the trees, a garden with a jacuzzi, guide to walking through a national park, nature sea safari or tasting the local food and drink. All make the experience immersive, real and sustainable.
Cultural Sustainability is central to tours – from traditional crafts such as sheep sheering, to visiting the bog. From listening to Irish Traditional or classical music, art or the Irish Language as part of a tour, respecting the customers and lifestyle of the people. This may be promoting the local pub where music is played or an immersive language experience.
Environment Sustainability – The business needs to have a positive effect on the Environment. Minimise waste, take it away and be aware of the effect on unspoilt rural areas. Use of water on the site and collecting rainwater, a sewage system approved by the council and certified, power use and generation on the site for those staying is all sustainable practices. Measuring use of the services is part of the sustainability journey.
Local Control and Providers – of the tourism offering is essential to sustainable tourism with all involving local people in the provision of services and experience. It allows families to live in rural areas, and have a lifestyle with the tourism income being central with local ownership of the business. This will feed into other local businesses such as activity providers, restaurants, shops and immersion in the local area. The money goes back to the local community and be it the micro-distillery, the cake maker, craft worker or the local guide all are part of their community. The community prospers as a realist viable offering and with planning this can be offered all through the year.
Education – Being willing to learn from others is an offering – from making pizzas, to learning a skill such as surfing or stone wall making are all activities which can be used to attract people. Wellness tourism with yoga, massage, and other therapies allow a person to get off the beaten track, and give time to re-set the body clock. There are many immersive experiences you can offer, or the community can offer activity for people to take part in which will attract guests.